Web Analytics tools

Tools for measuring website traffic and visitor behavior.

Umami

Web Analytics

Umami is a privacy-first web analytics platform for traffic, campaigns, behavior, conversions, and revenue, with cookie-free tracking and flexible deployment.

Analytics

28,568

Web Analytics

Plausible is an open-source, privacy-first web analytics platform with lightweight, cookie-free tracking, dashboards, goals, funnels, APIs, and self-hosting.

Open-seo

12,059

Web Analytics

OpenSEO is an open-source SEO platform for keyword research, rank tracking, competitor insights, backlinks, site audits, and AI visibility workflows.

Open-Web-Analytics

2,683

Web Analytics

Open Web Analytics is a self-hosted web analytics platform that tracks visitors, pageviews, transactions, and actions with dashboards, reports, geolocation.

Talivia

1,485

Web Analytics

Talivia is self-hosted revenue analytics software combining web tracking, session replay, payment integrations, and first- or last-touch attribution.

Posthog-foss

696

Web Analytics

PostHog is an open-source analytics platform for monitoring web traffic, product behavior, sessions, conversions, and revenue with self-hosted deployment.

Crawlseo

538

Web Analytics

CrawlSEO is a self-hosted SEO dashboard combining Search Console analytics, site crawling, rank tracking, keyword research, backlinks, and Core Web Vitals.

How to choose open-source Web Analytics software

Start with the workflow you need to replace, then compare feature coverage, deployment documentation, project activity, data portability, and support. Repository popularity is useful context, but it should not outweigh fit or the project's maintenance history.

Capabilities and use cases

Across the reviewed tools, common documented capabilities include Revenue-attributed web analytics dashboards, Goals and conversion funnels, Visitor journey analysis, Backlink analysis, Competitor and backlink analysis, Competitor and market analysis, Cookie-based and cookieless tracking, Global rank tracking. Verify the exact workflow on each profile before migrating production data.

Licensing considerations

Licenses represented in this category include AGPL-3.0, GPL-2.0, MIT. Check redistribution, modification, and hosted-service obligations against your intended use.

Self-hosting tradeoffs

7 of 7 reviewed tools are confirmed as self-hostable, and 5 document Docker support. Compare upgrade, backup, monitoring, and security work alongside hosting cost.

Related software categories

Product Analytics Advertising Business Intelligence Content Marketing